Job Information

Ryder System COOP - Media Planner in Dallas, Texas

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You are the driving force behind our company.

Start your career with Ryder today!

COOP by Ryder, one of the fastest growing startups in logistics and backed by a Fortune 500 company, is the leading platform for peer-to-peer truck sharing. In just three years, our service has launched successfully in 9 major markets, and we are planning further market expansions over the next few years.

At COOP, we encourage curiosity and collaboration – all ideas are welcome. You will always find our tight-knit team creating innovative solutions, tackling complex challenges and delivering exceptional customer experiences. If you are looking to join a fun, fast growing, driven team with a great benefits package and with different opportunities to learn and develop, we’d love to meet you!


The objective of this role is to develop and support organic growth across service/product lines by conducting analysis and modeling to support product and service strategies and manage program execution.

REMOTE work from HOME - MUST live in: FL, ATL, Dallas-Fort Worth, TX

Essential Functions

  • Develop and execute assigned high profile plans/programs to enhance/maximize consumer awareness, market share and support specified initiatives.

  • Compile, manage and track contractual commitments and pacing

  • Create and distribute media strategy, plans, flowcharts; including updates and revisions, Marketing Priorities Forecast documents, digital contract creation (within Operative), and monthly cross-platform actualization reporting

  • Communicate and understand needs of brand teams, creative teams and media agencies to share specs, obtain delivery details, and assist in the trafficking process to ensure timely launch of on- and off-channel plans

  • Track and oversee the media budget, which may include, but not limited to, receiving and logging invoices, complete monthly accrual process, facilitate creation of POs for billing, etc.

  • Manage media reporting process and collection. Ensure that KPIs are tracked, summarized and presented to various teams and senior management. Anticipates and prevents problems and roadblocks before they occur.

  • Stay on top of industry trends, ad products, consumer and viewing behaviors to inform Media plans; provide point of view on relevant marketing campaigns and how COOP can incorporate new technologies and partners into our campaigns

  • Support with tagging implementation, reporting and measurement across media activations

  • Collaborates and shares information cross-functionally to improve workflow processes and operational efficiencies. Interacts with internal and external peers and management to share highly complex information related to areas of expertise and/or to gain acceptance of new or enhanced business solutions/initiatives.

  • Serves as subject matter advisor to specified area of responsibility and constructively challenges current methods to identify areas of improvement, support established standards and deliver improved results. May design specifications of assigned initiatives and may lead in implementation. Become actively involved, as required, to meet schedules and resolve problems.

  • Communicates effectively and tailors communications appropriately to different audiences.

Additional Responsibilities

  • Align marketing activities and local marketing strategies with frequency required to meet sales quotas

  • Manage external vendors to execute specific direct marketing campaigns

  • Analyze reports on results for direct marketing campaigns and local field activities and make recommendations based on findings

  • Manage new hire orientation and marketing training. Provide accelerated marketing support for new sales and marketing employees

  • Manage prospect database within respective region. Conduct annual prospect reviews with salesforce to ensure alignment with segmentation and marketing efforts. Monitor salesforce engagement and provide regular updates to sales leadership

  • Performs other duties as assigned.

Skills and Abilities

  • Excellent organizational skills

  • Strong verbal and written communication skills

  • Ability to influence internal and/or external constituents Demonstrated creative development skills with ability to manage vendors and develop new concepts within budget

  • Ability to work independently and as a member of a team

  • Capable of multi-tasking, highly organized, with excellent time management skills

  • Flexibility to operate and self-driven to excel in a fast-paced environment

  • Detail oriented with excellent follow-up practices

  • Experience with MS Office Suite.

  • Experience using time management skills such as prioritizing/organizing and tracking details and meeting deadlines of multiple projects with varying completion dates.

  • Experience analyzing and reporting data in order to identify issues, trends, or exceptions to drive improvement of results and find solutions.

  • Experience collaborating with internal and external resources to develop strategies that meet department goals within budget and established timelines.


  • Bachelor's degree required Marketing, Business, Economics or a minimum of 5 years Marketing experience

  • One (1) year or more marketing and/or analytics, pricing, insights, vendor collaboration, and/or business analysis

Job Category: Segment Marketing

Ryder is proud to be an Equal Opportunity Employer and Drug Free workplace. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, among other things, or status as a qualified individual with disability.

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